Good Influence(r) Podcast

Influencer Retirement Plan

In this episode of The Good Influencer Podcast, hosts Julia Marcum and Becca McLeod discuss Instagram's latest editing tool, 'Edits,' and compare it to other popular apps like InShot. They talk about the challenges influencers face with Instagram's filming features and the importance of staying updated with platform changes. The hosts also delve into topics like taking breaks as an influencer, the impact on the industry's legitimacy, and offer advice for new influencers navigating sudden growth. They advocate for maintaining consistency, setting business hours, and leveraging digital tools for better engagement and sponsorship opportunities. The episode concludes with tips on planning a successful summer strategy for influencers.Want to learn more about how to monetize your channels as an influencer? Join our Good Influencer subscription for access to our exclusive course library, and Influencer Mastermind forum. Listeners can get 30% off their monthly subscription by using the code: PODCAST.
https://good-influencer.com/subscription
00:00 Introduction and Welcome
00:25 Catching Up and Summer Plans
01:11 Instagram's Latest Update: Edits
02:32 Challenges with Instagram Features
06:35 Legitimizing the Influencer Industry
07:12 Taking Breaks as an Influencer
13:45 Breaking the Fourth Wall with Followers
20:09 Advice for New Influencers
23:35 Summer Strategy and Conclusion

Follow Your Niche

In this episode of The Good Influencer Podcast, hosts Julia Marcum and Becca McLeod dive deep into the critical importance of niching down for influencers. They discuss how identifying and committing to a specific niche can lead to massive growth and engagement, offering personal anecdotes and success stories. The hosts emphasize treating influencer work as a serious business from the start, highlighting the opportunities available for micro-influencers. They also offer valuable tips on maintaining a balance between personal privacy and public content, suggesting that aspiring influencers should clearly define what parts of their lives they will keep private. Practical advice on engaging with brands, setting fair rates for product trades, and adapting content strategies to the evolving landscape of social media are covered in detail. The episode is a comprehensive guide for influencers at all stages looking to refine their approach and achieve sustained success.Want to learn more about how to monetize your channels as an influencer? Join our Good Influencer subscription for access to our exclusive course library, and Influencer Mastermind forum. Listeners can get 30% off their monthly subscription by using the code: PODCAST.
https://good-influencer.com/subscription
00:00 Introduction: The Importance of Niching Down
00:15 Welcome to The Good Influencer Podcast
00:40 Overcoming Engagement Slumps
03:16 The Power of Micro-Influencers
04:57 Treating Influencing as a Business
08:38 The Evolution of Niches
13:59 The Benefits of Niching Down
23:18 Real-Life Examples of Successful Niching
27:05 Final Thoughts and Encouragement

Creator Cardio

In this episode of the 'Good Influencer Podcast,' we discuss the essential strategies for turning your passion for influencing into a profitable career. We emphasize the importance of getting paid for your work, highlight the mix-up between being a good influencer and a paid one, and discuss real-life scenarios like Coachella sponsorships and the Revolve lawsuit. Discover actionable tips on raising your sponsorship rates, engaging effectively with your audience, and balancing organic content with affiliate opportunities. Learn how to pitch to brands, network effectively, and maintain a steady growth pace in your influencing journey. Tune in and make sure you're not just a good influencer, but a paid one!We talked about this lawsuit in this episode. Read more about it here
https://www.latimes.com/business/story/2025-04-15/revolve-clothing-faces-lawsuit-influencers-marketing-scheme⁠
Want to learn more about how to monetize your channels as an influencer? Join our Good Influencer subscription for access to our exclusive course library, and Influencer Mastermind forum. Listeners can get 30% off their monthly subscription by using the code: PODCAST.
https://good-influencer.com/subscription00:00 The Importance of Being a Paid Influencer
00:38 Welcome to the Good Influencer Podcast
01:32 Coachella and Influencer Marketing
02:18 Legal Issues and Sponsorship Disclosures
05:54 Maximizing Sponsorship Opportunities
11:16 Effective Growth Strategies for Influencers
14:14 Engagement and Organic Content Creation
17:26 Pitching to Brands and Affiliate Marketing
25:21 Weekly Must-Dos for Influencers

Dear Influencers: PTO

In this episode of 'The Good Influencer Podcast,' Becca McLeod offers advice on taking breaks as an influencer without losing followers, the difference between collabs and sponsorships, and introduces the 'Dear Influencers' segment to answer listener questions. Key topics include negotiating fair compensation for branded content, handling lowball offers, and the pitfalls of using giveaways to grow followers. Becca also emphasizes the importance of treating influencer work like a business, ensuring proper rest, and being cautious with certain types of brand offers. Want to learn more about how to monetize your channels as an influencer? Join our Good Influencer subscription for access to our exclusive course library, and Influencer Mastermind forum. Listeners can get 30% off their monthly subscription by using the code: PODCAST.
https://good-influencer.com/subscription00:24 Welcome to The Good Influencer Podcast 00:45 Understanding Collabs vs. Sponsorships 01:48 Introducing 'Dear Influencers' Segment02:30 Negotiating Sponsorship Deals 06:08 Handling Vacations as an Influencer 10:47 The Truth About Giveaways and Followers 14:01 Red Flags in Sponsorship Emails 16:35 Submit Your Questions and Stories

Less is More

In this episode of The Good Influencer Podcast, hosts Julia Marcum and Becca McLeod discuss strategies for making substantial income through affiliate marketing and how to maintain authentic engagement with your audience. They emphasize not relying solely on brand sponsorships and share personal experiences about the effective use of 'comment for link.' The conversation also touches on the importance of organic content, balancing story engagement with affiliate links, and providing practical advice for new influencers. They highlight the benefits of diversifying affiliate streams and the value of documenting daily life over creating staged content. The episode concludes with homework for listeners to reflect on their link-clicking behaviors to enhance their own content strategies.Want to learn more about how to monetize your channels as an influencer? Join our Good Influencer subscription for access to our exclusive course library, and Influencer Mastermind forum. Listeners can get 30% off their monthly subscription by using the code: PODCAST.
https://good-influencer.com/subscription
 
00:00 Introduction to Affiliate Marketing
00:17 Welcome to The Good Influencer Podcast
00:55 Personal Updates and Home Renovation
02:21 The Debate on 'Comment for Link'
06:37 Effective Use of Affiliate Links
13:22 Authenticity in Content Creation
19:59 Building Trust with Your Audience
24:33 Conclusion and Homework for Listeners

Our Cancel Culture

In this episode of The Good Influencer Podcast, hosts Julia Marcum and Becca McLeod tackle the hot topic of cancel culture and negativity, both for brands and influencers. They discuss recent examples, such as Happiest Baby and Daily Harvest, and the impact of public scrutiny on businesses. The conversation covers their personal experiences with online negativity, the importance of having a support system, and strategies for dealing with criticism. The Julia and Becca emphasize the need for influencers to stay true to themselves, create policies for handling malign comments, and focus on their core niche to mitigate the impact of criticism.
Want to learn more about how to grow on Instagram? Join our Good Influencer subscription for access to our exclusive course library, and Influencer Mastermind forum. Listeners can get 30% off their monthly subscription by using the code: PODCAST.
https://good-influencer.com/subscription

Risky Round Robin

Julia details how she’s using Instagram’s new trial reels. A workflow that’s contributed to over 3k new followers from 1 video. Julia and Becca discuss inorganic growth and engagement, and the risk that has to long-term growth. Are round robin giveaways, boosting, and engagement groups akin to buying followers?Want to learn more about how to grow on Instagram? Join our Good Influencer subscription for access to our exclusive course library, and Influencer Mastermind forum. Listeners can get 30% off their monthly subscription by using the code: PODCAST.https://good-influencer.com/subscription

FTC Famous

Celebrities under fire for not disclosing sponsored content according to FTC guidelines. Are celebrities and influencers held to different standards when it comes to sponsorship disclosures?Julia and Becca discuss creating content that honors the algorithm, while staying true to your own branding. Letting go of trends and finding your own unique perspective on Instagram. Be an algorithm pleaser, not a people pleaser.Want to learn more about how to grow on Instagram? Join our Good Influencer subscription for access to our exclusive course library, and Influencer Mastermind forum. Listeners can get 30% off their monthly subscription by using the code: PODCAST.https://good-influencer.com/subscription

Double It

Julia Marcum, founder of Chris Loves Julia and Good Influencer, and Becca McLeod, Head of Good Influencer kick off season 1 by discussing the reality behind large-scale PR campaigns, and how to make money as an influencer.Julia details her first experience setting her rates, working with a brand on a sponsorship, and what she charges for a Story set on Instagram.Want to learn more about how to monetize your channels as an influencer? Join our Good Influencer subscription for access to our exclusive course library, and Influencer Mastermind forum. Listeners can get 30% off their monthly subscription by using the code: PODCAST.https://good-influencer.com/subscription

Welcome to the Good Influencer Podcast

The Good Influencer Podcast, hosted by Julia Marcum and Becca McLeod, pulls back the curtain on the world of influencers. From content creation and brand partnerships to growth strategies and behind-the-scenes stories, each episode offers real, relatable advice. Whether you're building your brand or just curious about the industry, tune in every Wednesday for fresh insights. Want more? Join our Mastermind and use code PODCAST for 30% off your membership.