Good Influence(r) Podcast

Make Social Media Social Again

In this episode of the Good Influencer podcast, hosts Julia Marcum and Becca McLeod delve into the intricate world of social media algorithms and the power influencers possess to shape their own success. They stress the importance of not viewing the algorithm as an insurmountable obstacle but as a reflection of user behavior that influencers can learn from and adapt to. Through personal anecdotes and practical advice, they emphasize the necessity of critical analysis, staying ahead of trends, and maintaining creativity amidst the ebb and flow of engagement metrics. The discussion covers the value of acting as both a creator and user of social media, understanding the shifting behaviors of audiences, and the role of influencers in setting trends rather than merely responding to them. They encourage influencers to take initiative, embrace change, and find joy in the creative process to truly excel in the dynamic landscape of social media. 
 
Want to learn more about how to monetize your channels as an influencer? Join our Good Influencer subscription for access to our exclusive course library, and Influencer Mastermind forum. Listeners can get 30% off their monthly subscription by using the code: PODCAST.https://good-influencer.com/subscription
 
00:00 Introduction and Preface 
00:41 The Challenges of Being an Influencer 
01:29 Analyzing and Solving Issues 
05:18 Understanding and Shaping the Algorithm 
06:29 Adapting to Trends and User Behavior 
10:58 Creating Engaging Content 
15:22 Staying Ahead of the Algorithm
26:02 The Power of Audience and Creator Influence 
29:30 Final Thoughts and Encouragement 
36:26 Outro and Community Engagement

Unwritten Rules of the Industry

In this episode of The Good Influencer Podcast, Julia Marcum and Becca McLeod pull back the curtain on the unspoken rules of influencing—what to do, what not to do, and what they’ve learned the hard way. From filming at the gym to setting fair rates with brands, they dive into the everyday etiquette that comes with having a platform. They touch on topics like protecting your privacy, handling DMs with grace, and why originality still matters. It's a thoughtful, honest conversation about being a good digital neighbor in a space that’s constantly evolving.
Want to learn more about how to monetize your channels as an influencer? Join our Good Influencer subscription for access to our exclusive course library, and Influencer Mastermind forum. Listeners can get 30% off their monthly subscription by using the code: PODCAST.https://good-influencer.com/subscription00:00 – Introduction
00:41 – Welcome to the New Podcast Studio
04:27 – Respecting Privacy in Content Creation
06:36 – Influencer Pet Peeves and Etiquette
17:03 – The Ethics of Using Others’ Content
27:07 – Networking with Brands
35:07 – Concluding Thoughts and Homework

Being Brand Pleasing: Don't Say Dupe

Being Brand Pleasing: Don't Say DupeIn the season two premiere of The Good Influencer Podcast, hosts Julia Marcum and Becca McLeod discuss their new 20-question segment designed to reveal more about each other. Julia shares her dream collaborations, focusing on product design rather than specific brands. Becca tackles the question of whether anyone can be an influencer, emphasizing the hard work, dedication, and authenticity required. They share insights into the relationship between influencers and brands, detailing how to navigate sponsorship contracts and brand expectations. The episode concludes with advice on setting personal guidelines for organic content and sponsorship relationships.
Want to learn more about how to monetize your channels as an influencer? Join our Good Influencer subscription for access to our exclusive course library, and Influencer Mastermind forum. Listeners can get 30% off their monthly subscription by using the code: PODCAST.https://good-influencer.com/subscription
00:29 Season Two Special: 20 Questions Segment
01:04 Dream Collaborations and Product Design
02:57 Can Anyone Be an Influencer?
03:36 The Reality of Being an Influencer
04:39 Authenticity and Discipline in Influencing
05:20 Challenges and Misconceptions in Influencing
06:59 The Importance of Being Real
08:28 Sponsorships and Brand Relationships
09:13 The Daily Dupe Controversy
17:52 Adapting to Brand Expectations
25:50 Brand Safety and Influencer Guidelines
30:56 Conclusion and Next Episode Teaser

Working With Family

In this episode of The Good Influencer Podcast, Julia Marcum is joined by her real-life sisters and co-workers, Victoria and Andi - for a hilarious, heartfelt, and brutally honest look at what it’s actually like to work with family.
They dish on everything from boundary-setting and creative clashes to the surprising perks of hiring your siblings. 
You’ll also hear how their childhood shaped their creative spark, what it's like blending family and business, and why working with your sisters is equal parts chaos and magic.Want to learn more about how to monetize your channels as an influencer? Join our Good Influencer subscription for access to our exclusive course library, and Influencer Mastermind forum. Listeners can get 30% off their monthly subscription by using the code: PODCAST.https://good-influencer.com/subscription
Timestamps:00:38 – Meet Julia’s sisters: Victoria and Andi06:27 – How they each ended up at CLJ13:49 – Hiring family: why it works (and when it’s tricky)24:12 – Behind the scenes of sponsored shoots30:30 – How the team brainstorms creative ideas31:06 – Growing up in a creative household34:29 – Balancing personal life and work35:21 – The highs and lows of working with family43:59 – Where they find design inspiration51:34 – Navigating family dynamics on the team53:40 – Final thoughts and wrap-up

Influencer Retirement Plan

In this episode of The Good Influencer Podcast, hosts Julia Marcum and Becca McLeod discuss Instagram's latest editing tool, 'Edits,' and compare it to other popular apps like InShot. They talk about the challenges influencers face with Instagram's filming features and the importance of staying updated with platform changes. The hosts also delve into topics like taking breaks as an influencer, the impact on the industry's legitimacy, and offer advice for new influencers navigating sudden growth. They advocate for maintaining consistency, setting business hours, and leveraging digital tools for better engagement and sponsorship opportunities. The episode concludes with tips on planning a successful summer strategy for influencers.Want to learn more about how to monetize your channels as an influencer? Join our Good Influencer subscription for access to our exclusive course library, and Influencer Mastermind forum. Listeners can get 30% off their monthly subscription by using the code: PODCAST.
https://good-influencer.com/subscription
00:00 Introduction and Welcome
00:25 Catching Up and Summer Plans
01:11 Instagram's Latest Update: Edits
02:32 Challenges with Instagram Features
06:35 Legitimizing the Influencer Industry
07:12 Taking Breaks as an Influencer
13:45 Breaking the Fourth Wall with Followers
20:09 Advice for New Influencers
23:35 Summer Strategy and Conclusion

Follow Your Niche

In this episode of The Good Influencer Podcast, hosts Julia Marcum and Becca McLeod dive deep into the critical importance of niching down for influencers. They discuss how identifying and committing to a specific niche can lead to massive growth and engagement, offering personal anecdotes and success stories. The hosts emphasize treating influencer work as a serious business from the start, highlighting the opportunities available for micro-influencers. They also offer valuable tips on maintaining a balance between personal privacy and public content, suggesting that aspiring influencers should clearly define what parts of their lives they will keep private. Practical advice on engaging with brands, setting fair rates for product trades, and adapting content strategies to the evolving landscape of social media are covered in detail. The episode is a comprehensive guide for influencers at all stages looking to refine their approach and achieve sustained success.Want to learn more about how to monetize your channels as an influencer? Join our Good Influencer subscription for access to our exclusive course library, and Influencer Mastermind forum. Listeners can get 30% off their monthly subscription by using the code: PODCAST.
https://good-influencer.com/subscription
00:00 Introduction: The Importance of Niching Down
00:15 Welcome to The Good Influencer Podcast
00:40 Overcoming Engagement Slumps
03:16 The Power of Micro-Influencers
04:57 Treating Influencing as a Business
08:38 The Evolution of Niches
13:59 The Benefits of Niching Down
23:18 Real-Life Examples of Successful Niching
27:05 Final Thoughts and Encouragement

Creator Cardio

In this episode of the 'Good Influencer Podcast,' we discuss the essential strategies for turning your passion for influencing into a profitable career. We emphasize the importance of getting paid for your work, highlight the mix-up between being a good influencer and a paid one, and discuss real-life scenarios like Coachella sponsorships and the Revolve lawsuit. Discover actionable tips on raising your sponsorship rates, engaging effectively with your audience, and balancing organic content with affiliate opportunities. Learn how to pitch to brands, network effectively, and maintain a steady growth pace in your influencing journey. Tune in and make sure you're not just a good influencer, but a paid one!We talked about this lawsuit in this episode. Read more about it here
https://www.latimes.com/business/story/2025-04-15/revolve-clothing-faces-lawsuit-influencers-marketing-scheme⁠
Want to learn more about how to monetize your channels as an influencer? Join our Good Influencer subscription for access to our exclusive course library, and Influencer Mastermind forum. Listeners can get 30% off their monthly subscription by using the code: PODCAST.
https://good-influencer.com/subscription00:00 The Importance of Being a Paid Influencer
00:38 Welcome to the Good Influencer Podcast
01:32 Coachella and Influencer Marketing
02:18 Legal Issues and Sponsorship Disclosures
05:54 Maximizing Sponsorship Opportunities
11:16 Effective Growth Strategies for Influencers
14:14 Engagement and Organic Content Creation
17:26 Pitching to Brands and Affiliate Marketing
25:21 Weekly Must-Dos for Influencers

Dear Influencers: PTO

In this episode of 'The Good Influencer Podcast,' Becca McLeod offers advice on taking breaks as an influencer without losing followers, the difference between collabs and sponsorships, and introduces the 'Dear Influencers' segment to answer listener questions. Key topics include negotiating fair compensation for branded content, handling lowball offers, and the pitfalls of using giveaways to grow followers. Becca also emphasizes the importance of treating influencer work like a business, ensuring proper rest, and being cautious with certain types of brand offers. Want to learn more about how to monetize your channels as an influencer? Join our Good Influencer subscription for access to our exclusive course library, and Influencer Mastermind forum. Listeners can get 30% off their monthly subscription by using the code: PODCAST.
https://good-influencer.com/subscription00:24 Welcome to The Good Influencer Podcast 00:45 Understanding Collabs vs. Sponsorships 01:48 Introducing 'Dear Influencers' Segment02:30 Negotiating Sponsorship Deals 06:08 Handling Vacations as an Influencer 10:47 The Truth About Giveaways and Followers 14:01 Red Flags in Sponsorship Emails 16:35 Submit Your Questions and Stories

Less is More

In this episode of The Good Influencer Podcast, hosts Julia Marcum and Becca McLeod discuss strategies for making substantial income through affiliate marketing and how to maintain authentic engagement with your audience. They emphasize not relying solely on brand sponsorships and share personal experiences about the effective use of 'comment for link.' The conversation also touches on the importance of organic content, balancing story engagement with affiliate links, and providing practical advice for new influencers. They highlight the benefits of diversifying affiliate streams and the value of documenting daily life over creating staged content. The episode concludes with homework for listeners to reflect on their link-clicking behaviors to enhance their own content strategies.Want to learn more about how to monetize your channels as an influencer? Join our Good Influencer subscription for access to our exclusive course library, and Influencer Mastermind forum. Listeners can get 30% off their monthly subscription by using the code: PODCAST.
https://good-influencer.com/subscription
 
00:00 Introduction to Affiliate Marketing
00:17 Welcome to The Good Influencer Podcast
00:55 Personal Updates and Home Renovation
02:21 The Debate on 'Comment for Link'
06:37 Effective Use of Affiliate Links
13:22 Authenticity in Content Creation
19:59 Building Trust with Your Audience
24:33 Conclusion and Homework for Listeners

Our Cancel Culture

In this episode of The Good Influencer Podcast, hosts Julia Marcum and Becca McLeod tackle the hot topic of cancel culture and negativity, both for brands and influencers. They discuss recent examples, such as Happiest Baby and Daily Harvest, and the impact of public scrutiny on businesses. The conversation covers their personal experiences with online negativity, the importance of having a support system, and strategies for dealing with criticism. The Julia and Becca emphasize the need for influencers to stay true to themselves, create policies for handling malign comments, and focus on their core niche to mitigate the impact of criticism.
Want to learn more about how to grow on Instagram? Join our Good Influencer subscription for access to our exclusive course library, and Influencer Mastermind forum. Listeners can get 30% off their monthly subscription by using the code: PODCAST.
https://good-influencer.com/subscription