Make Social Media Social Again

In this episode of the Good Influencer podcast, hosts Julia Marcum and Becca McLeod delve into the intricate world of social media algorithms and the power influencers possess to shape their own success. They stress the importance of not viewing the algorithm as an insurmountable obstacle but as a reflection of user behavior that influencers can learn from and adapt to. Through personal anecdotes and practical advice, they emphasize the necessity of critical analysis, staying ahead of trends, and maintaining creativity amidst the ebb and flow of engagement metrics. The discussion covers the value of acting as both a creator and user of social media, understanding the shifting behaviors of audiences, and the role of influencers in setting trends rather than merely responding to them. They encourage influencers to take initiative, embrace change, and find joy in the creative process to truly excel in the dynamic landscape of social media. 

 

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00:00 Introduction and Preface 

00:41 The Challenges of Being an Influencer 

01:29 Analyzing and Solving Issues 

05:18 Understanding and Shaping the Algorithm 

06:29 Adapting to Trends and User Behavior 

10:58 Creating Engaging Content 

15:22 Staying Ahead of the Algorithm

26:02 The Power of Audience and Creator Influence 

29:30 Final Thoughts and Encouragement 

36:26 Outro and Community Engagement